Friday, 01. February 2019, The Idea Foundry, Content Framing w/Storytelling - Friday, Feb. 1

GOOD IDEAS THAT DON’T GET IMPLEMENTED AREN’T SUDDENLY BAD IDEAS. THEY ARE IDEAS THAT LACK THE CLARITY TO CATCH ON.
Content Framing and Storytelling
Content Framing and Storytelling can teach anyone to quickly translate complex ideas and data into compelling content and communicate solutions with confidence and clarity to win support. We believe the success or failure of an idea has a lot to do with the organization of content and preparation of the presenter.  Content framing is a methodical approach that takes the guesswork out of knowing whether or not an idea has merit.
We lead individuals through a process of understanding their audience, the context, and their big idea, and then teach them how to build a case for support with data, stories, and feedback. In the end, content framing reveals an idea that has strong potential, the proper support and is well-positioned to win the hearts and minds of the audience.
TO WIN BIG, SOMETIMES YOU NEED TO KEEP IT RIDICULOUSLY SIMPLE.
 While this seems to fly in the **** of the “go big or go home” mantra, remember that going home isn’t what you’re planning for. Because when you go big... when everything is important, nothing stands out as memorable.  By shedding the traditional business presentation model, we help subject matter experts understand that it’s not about how much content you have, it’s about using the right content.  Organizing it and delivering it with relatable stories and examples makes what once were complex ideas suddenly become clear. It is a textbook example of how less is more.
FIVE WAYS content framing and storytelling can help you organize & deliver a compelling point of view:
IT CHALLENGES participants to redefine how they build the case for their best ideas/insights IT TEACHES a logical and repeatable process that saves time and shows how to tackle any business communication IT HELPS SELL VALUABLE INSIGHTS as complex ideas become clear and easily understood IT BUILDS CONFIDENCE as participants learn to present concise, memorable findings that build trust in their ideas, recommendations, or work product IT CREATES INFLUENCERS over time as participants consistently win favor with their audience

Content Framing w/Storytelling - Friday, Feb. 1

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