Friday, 28. June 2019, Nesbitt Hall, Crisis and Risk Communication in Urban Health 2019

Instructor: Tom Hipper, MSPH, MA, program manager at the Center for Public Health Readiness and Communication at the Drexel Dornsife School of Public Health.
Description: 
The way information is communicated can make the difference between a successful or failed response in a public health disaster. Combining theory and practice, this course places an emphasis on the core principles of crisis and risk communication, examines how various audiences perceive and react to risk, and emphasizes the important role of effective communication before, during, and following a disaster. Through a series of readings, interactive lectures, case studies, and activities, students will learn how to better understand and communicate with communities affected by a crisis.
The five days will focus on: 1. Overview of public health preparedness, risk communication, and threats facing urban environments; 2. Audience analysis, formative research, and behavior change; 3. Developing messages for disasters using the Message Mapping technique; 4. Evaluating message content using CDC’s Clear Communication Index; 5. The role of social media and crisis mapping in disasters.
After completing this course, participants will:


Understand how people perceive risk and process information during crisis situations.


Apply principles of risk and crisis communication to each phase of disaster preparedness, response, and recovery.


Develop and evaluate messages for diverse audiences and stakeholders. 


Leverage social media as a two-way communication channel during disasters.


Dates: June 24 - 28, 2019
Meeting Times: Friday: 1:30 - 5:00 p.m., Saturday and Sunday: 9:00 a.m. - 4:30 p.m.
Course full price: $600Early Bird price (through April 30): $400
If registering for more than one course, contact uhc@ a discount code.

Crisis and Risk Communication in Urban Health 2019

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