Tuesday, 05. March 2019, Sensory Spectrum, Inc., Developing & Defending Advertising Claims

Course Overview
A two-day, seminar-style program that covers the fundamentals needed to design and defend compelling advertising claims. Designed for sensory scientists and/or product and market researchers, this program dissects the complicated issues faced in advertising claims into understandable and practical tools for anyone involved in designing, executing or interpreting studies to support advertising claims.
More information on this course may be found at our website.
This course is designed to provide the participants with an understanding of:

The types of claims frequently developed in the sensory field
Understanding who and how claims are monitored
How to design and manage the claims process
Analyzing data for claims and the associated issues
How to manage the risk of the challenge
Issues in ad claims

What's Included

Two full days of expert-led instruction
Hands on-team based experience
Certificate of completion
Take-home course materials
Breaksfast, lunch and snacks both days
Dinner on day 1

About the Instructors:
Gail Vance Civille has been a pioneer in advanced sensory evaluation for industry, academia and the government for the past 40 years. As an expert in the evaluation of sensory properties, Ms. Civille has worked with thousands of food and personal care products using sophisticated consumer and descriptive techniques. Ms. Civille has had countless opportunities to support claims during development and to successfully defend them during legal challenges.
Pam Zupkosky

What's the refund policy?
You may request a full refund through the Eventbrite website up to 30 days prior to the course.  After this time, please contact Sensory Spectrum 908-376-7000 or at learn@sensoryspectrum.com to process your refund. 
Do I have to bring my printed ticket to the event?
No, your name is all we need.  We'll reach out to you directly with additional information about the course.
Can I update my registration information?
Yes, please do this through the website as well.  If you have any questions, please e-mail us at learn@sensoryspectrum.com.

Developing & Defending Advertising Claims

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