Thursday, 21. February 2019, NextAfter, Donation & Landing Page Optimization | Certification Workshop

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people. 
This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages. We’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.
Details
All workshops are $450 per person. Each attendee will receive a certification course binder full of notes on each session, worksheets, and tools to help you master the content and to use as a reference for after you return home.
Lunch and light refreshments will be provided on each training day. Costs that are not covered include travel and lodging. All certification workshops are held in the training room at the NextAfter office in Plano, Texas.

Donation & Landing Page Optimization | Certification Workshop

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