Monday, 24. June 2019, Nesbitt Hall, What’s in a Tweet? Social media analytics in public health 2019

Instructor: Philip Massey, PhD, MPH, assistant professor at Drexel Dornsife School of Public Health.

In this applied course, students will collect “real time” social media data to answer their own research question. Students will apply descriptive statistics to analyze quantitative data, develop a codebook to examine qualitative data, and integrate the two approaches to complete a multi-method data analysis. Coursework will focus on organizing and interpreting data, and preparing and presenting data for diverse audiences.
After completing this course, participants will be able to:


Develop a mixed methods research question


Apply sampling and data collection methodologies using social media data


Conduct quantitative and qualitative data coding and data management


Synthesize population data using univariate and bivariate statistics


Integrate quantitative and qualitative data using mixed methods approaches


Frame results for different audiences



Dates: June 24 - 28, 2019
Meeting Times: Monday - Friday: 8:30 a.m. - 12:00 p.m.
Course full price: $600Early Bird price (through April 30): $400
If registering for more than one course, contact uhc@ a discount code.

What’s in a Tweet? Social media analytics in public health 2019

Find more events around you
Get event recommendations based on your Facebook taste. Get it now!Show me the suitable events for meNot now